Then, edit your audio to remove bad takes, mistakes, and anything you won’t use. Just pause, take a moment, and then re-start the sentence. When recording, don’t worry if the person reading stumbles over a line. If you prefer a free alternative, Audacity is another great choice and easily enough gets the job done. One option for recording audio is Adobe Audition. Once you have voice talent chosen, use a recording studio or very quiet space, a high-quality microphone and recording software to record the script. You want the person reading to reflect the right attitude for your company, product, or service. Step 3: Record and edit the audio narrationįor this step, you first need to choose who will be the ‘voice’ of your company. Write concisely, and get to the point as fast as possible. Practice reading your script out loud so you have an idea how long your finished video will be. Most animated explainer videos are 1-2 minutes in length. What problem does the product or service solve?.Your script should answer the following questions:.The visuals, which we’ll get to later, play a key role, but their purpose is to illustrate and support what is being said. A voice-over drives the story and explains to viewers what they’re seeing. The script is the most important part of an explainer video. While you can change this choice later, it is helpful to know what kind of video you’re aiming for so you can keep the visual style in mind as you write your script. Today we’re making an animated explainer video, but other options include: Consider the options below and select a style that you feel matches your product or service and audience best. Many explainer videos are made using animated graphics, but that’s not the only style. In a lot of cases, with just a little know-how, determination, and, of course, a video editor like TechSmith Camtasia, anyone can create a great animated explainer video. While that is always an option, it’s not a requirement. Many people think they have to hire a video production company to get it done. How to make an animated explainer video in 7 easy stepsĬreating this type of instructional video can seem like a daunting task. Additionally, 79 percent say a video convinced them to purchase software or an app. Consumers agree – 68 percent say they prefer to learn about a product or service by watching a video. Marketers aren’t the only ones saying video makes a difference. For many businesses and marketers, this means creating an animated explainer video.Īccording to Wyzowl’s State of Video Marketing report for 2019, more than 80 percent of marketers say video helps them increase the number of time users spend on their website, generate more leads, and, most importantly, and help users better understand their product. One of the most important steps in selling a product is making sure consumers are knowledgeable about what it offers.
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